Lion Corporation (Thailand) Limited
Strategies for building a humanized organization
Vision
LION maintains its status as a corporation with capability for development and known in its leadership and integrity in the fields of household consumer goods in the Asian region.
Mission
Build goodness in society, Bring good health to consumers
New organizational culture
Admire good people, Empower smart people
Business development direction
Technology for health
Definition of good people
People with belief in ethics: good thoughts, good words, and good deeds; belief in unity, honesty, and integrity; always maintaining responsibility
and goodwill towards others.
Definition of smart people
Well-rounded, highly knowledgeable, and well-trained professionals
Core values
Business with ethics
Ethical framework for decision-making
- Action is in accordance with the law
- Action is in accordance the company’s rules and regulations
- Action is in accordance with traditional values and customs
- Action will not likely cause for problems in the future