Lion Corporation (Thailand) Limited

Strategies for building  a humanized organization

Vision

LION maintains its status as a corporation with capability for development  and known in its leadership and integrity in the fields of household consumer goods in the Asian region.

Mission                   

Build goodness in society, Bring good health to consumers

New organizational culture    

Admire good people, Empower smart people

Business development direction

Technology for health 

Definition of good people    

 People with belief in ethics: good thoughts, good words, and good deeds; belief in unity, honesty, and integrity; always maintaining responsibility 
and goodwill towards others. 

Definition of smart people                

Well-rounded, highly knowledgeable, and well-trained professionals 

Core values                 

Business with ethics 

Ethical framework for decision-making

• Action is in accordance with the law
• Action is in accordance the company’s rules and regulations
• Action is in accordance with traditional values and customs
• Action will not likely cause for problems in the future