Lion Corporation (Thailand) Limited
Strategies for building a humanized organization
Vision
LION maintains its status as a corporation with capability for development and known in its leadership and integrity in the fields of household consumer goods in the Asian region.
Mission
Conducting Business practices in consumers household goods with the main emphasis on personal development, the development of products and services, and building up the corporate stability through its firm commitments to both management policy and total quality & environmental management policy.
Commitment
Build goodness in society, Bring good health to consumers
New organizational culture
Admire good people, Empower smart people
Business development direction
Technology for health in all policies.
Definition of good people
People belief in ethics : good thoughts, good words, and good deeds; belief in unity, honesty, and integrity; maintaining own responsibility; and always wishing well to others.
Definition of "smart people"
Well-rounded, highly knowledgeable, and well-trained professionals
Core value
Business with ethics
Ethical framework for decision-making
- Action is in accordance with the law
- Action is in accordance the company’s rules and regulations
- Action is in accordance with traditional values and customs
- Action will not likely cause for problems in the future